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Apple Vision Pro Statistics – Revenue, Market Size, Units Sold

No. of units to be sold in Year 1400,000
Estimated Revenue$1.4 billion
Estimated Market Size$10 billion

Here’s a list of apps that are available as iPad compatible apps for Apple Vision Pro, and those that are not available at all.

Compatible iPad Apps:

  • X/Twitter
  • Discord
  • Chase Mobile
  • Marcus by Goldman Sachs
  • Disney+
  • Fidelity
  • Signal
  • 1Password
  • Sonos
  • CNN
  • NBA
  • ESPN
  • Pages
apple vision pro statistics revenue market size units sold

Apps Currently Unavailable for Vision Pro:

  • YouTube
  • Gmail
  • Threads
  • Instagram
  • Facebook
  • WhatsApp
  • Google Home
  • LinkedIn
  • Netflix
  • iMovie

Apple Vision Pro Weight

Apple Vision Pro weighs 600 grams. It also weighs less than a lot of headsets in the market.

Apple Vision Pro Weight 600 gms Quest 2, Quest 3

Total Number of Vision Pro Units for 2024

As of July 3, 2023, Apple’s only assembler, Luxshare, is preparing to make fewer than 400,000 Vision Pro units in 2024.

This is below Apple’s earlier internal sales target of 1 million units in the first 12 months.

However, according to a Bank of America analyst, Apple can make between 250,000 and 400,000 units in 2024.

Apple Vision Pro Revenue and Market Size

If the projected 400,000 units sell out instantly, that’s $1.4 billion in revenue. For the scale though, a $1.4 billion-dollar business is around 0.3% of Apple’s annual revenue.

Apple’s market cap to LTM revenue ratio is 7.7x. So, this will easily be a $10 billion category for Apple in 2024.

How to get a discount on Apple Vision Pro?

For a device that starts at $3,499 + Tax, any discount is welcome!

The Vision Pro is only available in the US, and the Apple Card is available in the US too! Apple Card gives you 3% back on everything you buy through Apple. There are a few caveats though!

Assuming you’re getting the base model in California, this can get you over $100 off!

Potential Resale Value of Apple Vision Pro

It will be a U.S. exclusive for quite a while, and produced at fairly low volume. So, we think it will resell at a premium internationally given that there will be worldwide demand.

Even after insuring it for its full value and paying eBay and shipping to a PayPal-confirmed address, one could make a couple of grand in profit per unit.

You can see the trade-in value of Quest 2 here.

How much does it cost to import Apple Vision Pro?

It varies based on the import duties of the country. However, you should expect to spend around $1000 additional for importing to your country.

Apple vision pro import

How many units of Vision Pro will be there in an Apple Store?

Let’s say there are only 60,000 launch units of Vision Pro. There are 273 US Apple retail stores. Let’s say they allocate half for online and half for in-store. That’s 30,000 units online and only 109 units per store.

They will have more units at stores in big cities. Some may have even less.


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