In this post, we reveal important Snapchat statistics, updated for 2023, to help you understand what’s happening with Snapchat right now, as well as how you can take advantage of changing demographics and advertising moves.
Here are all the Snapchat Statistics.
2. Snapchat Revenue Statistics
Snapchat Users
Around 375 million daily active users (DAUs) use Snapchat every day. Over 250 million DAUs engage with augmented reality every day on Snapchat.
Snapchat has 750 million monthly active users.
In the US, Snapchat users open Snapchat nearly 40 times per day, on average.
In 20+ countries, Snap reaches 90% of the 13- to 24-year-old population and 75% of the 13 to 34-year-old population.
Snapchat Revenue
Snapchat makes revenue through advertisements. Here are a few types of ads on Snapchat.
The full year financial summary of Snapchat.
- Revenue increased 12% YoY to $4.6 billion in 2022.
- Average revenue per user was $12.98 in 2022 compared to $13.65 in 2021.
- Operating margin was (30)% in 2022, compared to (17)% in 2021.
- Net loss was $1,430 million in 2022.
Even though Snapchat operates at loss now, it has significant revenue opportunities.
- Snapchat comprises less than 2% of the US digital ad market yet reaches nearly half of US smartphone users.
- Snapchat reaches more than 70% of 13 to 34-year-olds in countries comprising over half of the world’s digital ad spend.
- The Advertising industry is moving in Snapchat’s direction. Expected growth in the US advertising market combined with a secular shift towards digital, mobile, and video advertising will benefit Snapchat.
Snapchat+ Statistics
Snapchat+ is a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month.
Snapchat+ has now 2.5M+ subscribers at an annual revenue run rate $100M+.
Snapchat Products
Snapchat’s product velocity is head-spinning. In a world where features can be copied by competitors, the slope of product growth in Snapchat is more important than the intercept.
Snapchat contains following five core platforms within it.
Camera: The Camera is a powerful tool for communication and the entry point for augmented reality experiences in Snapchat. Snapchat opens directly to the Camera, making it easy to create a Snap and send it to friends
Spotlight: Spotlight showcases the best of Snapchat, helping people discover new creators and content in a personalized way.
Visual Messaging: Visual Messaging is a fast, fun way to communicate with friends and family using augmented reality, video, voice, messaging and creative tools.
Snap Map: Snap Map is a live and highly personalized map that allows Snapchatters to connect with friends and explore what is going on in their local area.
Stories: Stories are a fun way to stay connected with people you care most about.
Snapchat Employees
As of December 31, 2022, Snapchat had approximately 5,288 full-time employees, of whom approximately 57% are in engineering roles involved in the design, development, support, and manufacture of new and existing products and processes.
Snapchat Website Traffic
Here are some quick statistics about Snapchat’s website (snapchat.com) traffic (as of Feb 2023):
- Snapchat has about 124.1 million monthly visitors.
- Snapchat is the 298th most popular site in the world.
- Snapchat is the 279th most popular site in United States.
- The average visit duration of the site is 5 minutes and 43 seconds.
- The majority of Snapchat’s traffic is coming from United States (86.42%).
- 82.27% of Snapchat’s traffic is from Direct.
- 13.25% of Snapchat’s traffic is from Organic.
- 1.49% of Snapchat’s traffic is from Social.
- YouTube accounts for 32.57% of Snapchat’s social traffic.
- Twitter accounts for 19.38% of Snapchat’s social traffic.
- 2.06% of Snapchat’s traffic is from Referrals.
References
- Snapchat Investor Presentation – January 2023
- Snapchat Annual Report
- Snapchat Q4 2022 Earnings Slides
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Jasper Reed is the founder of heyhowtodoit.com with 8+ years of experience in Search Engine Optimization.He has researched, tested, and written hundreds of articles ranging from social media platforms to messaging apps.
With a passion for technology and a natural aptitude for understanding consumer behavior, Jasper has built a successful career in blogging.He has been quoted and referenced by major publications and media companies.
An avid traveler and tech enthusiast, Jasper loves to explore new places and experience different cultures. With his thick-rimmed glasses and geeky demeanor, Jasper is a true tech nerd at heart.
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