Shein is the world’s largest online-only fashion firm. On a daily basis, Shein releases 500 fashion products.
Here are all the statistics you need to know about Shein and its meteoric rise.
What is Shein?
Shein is one of the top fast-fashion retailers in the world. The company is based in China. It ships to over 150 countries and territories from around the world.
Shein specializes in women’s apparel and accessories, but there are also some kids’ clothes, men’s clothes, home decor, and other odds and ends on the site. The site even features some clothes and accessories for dogs and cats.
Shein’s target audience is women around the world aged between 16 and 35 who mostly buy their clothes online.
When was Shein founded?
Shein was founded in 2008 by Chris Xu in China. Here is a brief timeline of Shein.
- 2008 – Originaly named ZZKKO, founded by Chris Wu in China, selling wedding dresses.
- Late 2008 – Renamed SheInside.com , selling womenswear acquired from wholesale clothing market.
- 2012 – Began using social media marketing by collaborating with influencers on Facebook, lstagram, Pinterest.
- 2013- Reached approx. 100 employees, established headquarters in Guangzhou, China.
- 2015 – Began to develop its supply chain system, acquired Romwe, and renamed Shein.
- 2016 – Gathered a team of 800 designers to design and produce Shein-branded clothing.
- 2017 – Began to advertise on daytime television shows in the US.
- 2020 – The most talked-about brand on TikTok and YouTube and the fourth most-talked-about brand on Instagram,
- 2022 – The number of Shein’s app downloads surpassed those of Amazon, 22.4 million followers on Instagram, 3.2 million followers on TikTok, and More than 10,000 employees. Traded in more than 220 counties.
How many employees does Shein have?
Shein has grown to a team of nearly 10,000 employees selling to more than 150 countries. Women make up 58 percent of global workforce and represent 40 percent of senior management.
Shein Sales Statistics
SHEIN’s sales were boosted at the start of the pandemic, jumping from 7% of the market in January 2020 to nearly 30% by June. While the growth of its fast fashion competitors has stalled since the pandemic, SHEIN’s revenue has soared, with a turnover of nearly $16 billion in 2021.
The company also benefited from the online shopping boom during the pandemic: sales tripled to around $10 billion. This makes SHEIN the largest online fashion retailer in the world.
SHEIN relies heavily on influencers for its marketing, who are rewarded with free products in return for their efforts at promoting SHEIN’s products amongst their young followers.
SHEIN promotes its services on platforms like Instagram, and is especially popular with young Gen Z shoppers on TikTok and YouTube, where it has become a trend for users to post $1,000 SHEIN “hauls,” or large purchases.
By using country-specific accounts on Instagram, SHEIN is able to finesse its local influencer strategies and create more relevant connections with consumers in each of those markets.
This strategy has been incredibly successful for SHEIN; its website is the most visited for fashion and clothing worldwide, with sometimes twice as many visits as its competitors from H&M, Zalando or Adidas.
In 2021, its app was the most downloaded shopping app in the world, far ahead of Amazon and has already been downloaded over 100 million times from Google Play alone.
Shein User Statistics
Here are some quick statistics about Shein’s website (shein.com) traffic (as of Feb 2023):
- Shein has about 214.1 million monthly visitors.
- Shein is the 119th most popular site in the world.
- Shein is the 104th most popular site in United States.
- The average visit duration of the site is 7 minutes and 04 seconds.
- The majority of Shein’s traffic is coming from United States (34.14%).
- 44% of Shein’s traffic is from Direct.
- 16.03% of Shein’s traffic is from Organic.
- 8.67% of Shein’s traffic is from Social.
- Facebook accounts for 70.34% of Shein’s social traffic.
- YouTube accounts for 13.02% of Shein’s social traffic.
- Pinterest accounts for 11.67% of Shein’s social traffic.
- 24.46% of Shein’s traffic is from Paid Search.
Shein Waste Statistics
The fast fashion business model is notorious for the huge volumes of clothes that are produced, the speed they are brought to market, and for stories of outsize environmental and social impacts.
The most visible of these is the vast quantity of polluting textile waste increasingly making its way to East Africa and other Global South countries.
A recent investigation in Canada found that out of 38 samples of children‘s, adult‘s and maternity clothes and accessories bought from three online retailers, including SHEIN, one in five items had elevated levels of hazardous chemicals — including lead, PFAS and phthalates – with a SHEIN jacket for toddlers containing 20 times the safe level set by Health Canada.
Likewise, in Europe, a documentary on French TV analysed clothes bought from SHEIN which showed non compliance with REACH, with levels of lead in a polyester top 4 times higher than the REACH limits.
These findings were clearly a cause for concern, adding to Greenpeace’s alarm about the high volumes of SHEIN products being sold.
You can read the detailed report here.
To get a more balanced view, you can refer to Shein’s Sustainability and Social Impact Report here.
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Jasper Reed is the founder of heyhowtodoit.com with 8+ years of experience in Search Engine Optimization.He has researched, tested, and written hundreds of articles ranging from social media platforms to messaging apps.
With a passion for technology and a natural aptitude for understanding consumer behavior, Jasper has built a successful career in blogging.He has been quoted and referenced by major publications and media companies.
An avid traveler and tech enthusiast, Jasper loves to explore new places and experience different cultures. With his thick-rimmed glasses and geeky demeanor, Jasper is a true tech nerd at heart.
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