To go viral on LinkedIn, you need to understand the LinkedIn algorithm. You need to then craft your post according to the LinkedIn algorithm to go viral on it.
Good content is a must for going viral on LinkedIn. Apart from that, here are some tips to go viral on LinkedIn.
We will discuss each of these tips in detail below.
Tip #1 : Dont keep external website link on your LinkedIn post
LinkedIn doesn’t like when you ask people to leave their platform. So, don’t keep posting with a link to your website or any other websites. This will limit the virality of your posts.
And yet, that’s exactly what you want to happen. Here’s a workaround:
- Publish the post without a link.
- Keep the link on comment section.
- Click on the 3 horizontal dots on the comment. Click on “Copy link to comment”.
- Edit the post and paste the comment link there.
This link would be link to a LinkedIn itself. So this wont affect the virality of your post.
Tip #2 : Post on LinkedIn at the right time
One of the contributing factors to getting maximum clicks and engagement is finding the best time to post on LinkedIn. Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience.
- Best times: Tuesday and Thursday 9 a.m.–noon, Wednesday 9 a.m.–2 p.m.
- Best days: Tuesday, Wednesday, Thursday
- Worst day: Sunday
Tip #3: Use the trending LinkedIn post type
Check whether LinkedIn has recently launched a new type or feature of the post. If so, then create a post in that specific type. This is because the LinkedIn algorithm will mostly favor this type of post to show others the launch of this new type.
Currently, Polls get the most interaction. If you want a poll to go viral, talk about something recent in the news.
Documents that you can flip through. PDFs can be easily made in Canva and uploaded. LinkedIn seems to be giving these some additional reach at the moment.
Next, try every type of post from images, videos, text only, and LinkedIn live.
Personal posts do well, and even better if you can put some personal motivation behind them because we are all craving that human-to-human interaction.
Use cool LinkedIn features
If you go to your profile, you can create a 20-second cover video story. Add hashtags under your name and it reorganizes your profile in a more content creator way so you will look more like an influencer.
You can leverage the audio name pronunciation tool as well. It’s on LinkedIn mobile, and you can use it to edit your headline. You can talk for 10 seconds, but it’s a perfect opportunity to introduce yourself. That combined with the 20-second cover video will automatically build up trust.
Tip #4: Ask Questions
Linkedin algorithm rewards posts with high engagements, especially comments.
You can get more engagement for your post by asking questions to your followers or getting feedback from them in the form of comments. This increases the number of comments on your post. You can further grow the engagement by replying to each of the comments.
Many users have gamed LinkedIn algorithm by sharing only a part of a content and ask their audience to comment to receive the full version of the content.
Tip #5: Engage with other’s posts when your post is in its first hour
Linkedin’s algorithm takes into account 100’s of factors into consideration to determine how relevant your material is to your target audience and then ranks it accordingly.
It first sends your post to a tiny portion of your audience and waits for them to respond. It then determines whether to promote it to additional people and continue testing, or whether to remove it from the stream, based on the results of the initial test.
So, it is important to get most people to engage with your post in its first hour itself. The best way for that is for you to interact with other posts while your post is in its first hour. This helps others to notice your new post.
Tip #6: Grow your personal brand
LinkedIn severely lacks personalized content. So, building your personal brand gives your content a 10x reach. We all have personal brands, whether you want it or not, so you might as well start owning it.
You can create a personal brand by posting consistently. Only 1% of users post consistently. Just by focusing on posting consistently, you’ll immediately stand out. If your posts have a ton of value as well, you’ll really start to gain some traction on LinkedIn.
Hope you get an idea about going viral on LinkedIn. Kindly let us know if you have any queries.
Jasper Reed is the founder of heyhowtodoit.com with 8+ years of experience in Search Engine Optimization.He has researched, tested, and written hundreds of articles ranging from social media platforms to messaging apps.
With a passion for technology and a natural aptitude for understanding consumer behavior, Jasper has built a successful career in blogging.He has been quoted and referenced by major publications and media companies.
An avid traveler and tech enthusiast, Jasper loves to explore new places and experience different cultures. With his thick-rimmed glasses and geeky demeanor, Jasper is a true tech nerd at heart.
You can read more about the team here.