Lemon8, a new app that combines features of popular social media platforms like Pinterest, Instagram, and TikTok, has recently made a splash in the US app store.
With its unique blend of visual and textual content, the app has quickly gained traction and attracted a growing user base.
In this article, we will explore the latest statistics and trends related to Lemon8’s growth, engagement, and user demographics.
What is Lemon8?
Lemon8 is a social media app that looks like a mixture of Pinterest and branded posts on Instagram, with a stronger emphasis on images and more text than TikTok.
Its layout consists of two columns of content and is brimming with product suggestions and advice, with the aim of encouraging shopping.
Who owns Lemon8?
Lemon8 is owned by ByteDance, the same company that owns TikTok.
Lemon8 was introduced in Japan in April 2020.
The vision for Lemon8, is “to build the most inspiring and informative platform to discover, share, and bring ideas to life.”
Lemon8 User Statistics
Here are some quick statistics about Lemon8’s website (lemon8-app.com) traffic (as of April 2023):
- Lemon8 has about 2.7 million monthly visitors.
- Lemon8 is the 1237th most popular site in United States.
- The average visit duration of the site is 1 minutes and 27 seconds.
- The majority of Lemon8’s traffic is coming from Thailand (42.56%).
- 16.50% of Lemon8’s traffic is from Direct.
- 79.40% of Lemon8’s traffic is from Organic.
- 3.35% of Lemon8’s traffic is from Social.
Lemon8 Marketing Strategy
Lemon8’s target audience is a 22- to 26-year-old woman in the New York or Los Angeles area with a focus on fashion or beauty.
Lemon8 is using Influencer marketing to jumpstart its operation in US.
The app has been paying creators in the US to post. They were asked to post three to seven vertical pictures and a 100-300-word caption for each post.
Fashion influencers on Lemon8 can “tag” where they bought their clothes and how much they cost.
After Lemon8 chooses its initial creators in the US, they will be given advice on the types of topics and aesthetics that tend to generate popular content.
These creators will then post content throughout April 2023 in what is known as the “Content Accumulation” phase.
During May 2023, the app will concentrate on increasing its user base and assisting creators in gaining more followers.
In September 2023, Lemon8 will shift its focus towards exploring ways to commercialize the platform, including assisting creators in securing brand and agency deals and other forms of advertising.
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Jasper Reed is the Editor of heyhowtodoit.com with 8+ years of expertise in crafting tech troubleshooting guides. He has researched, tested, and written hundreds of articles ranging from social media platforms to messaging apps.
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