Home » Marketing » How to Find your Competitors’ Youtube Ads? (December 2022)

How to Find your Competitors’ Youtube Ads? (December 2022)

How to Find your Competitors' Youtube Ads?

Wondering how to find your competitor’s Youtube Ads? Yes, you are at the right place to learn about finding your competitor’s Youtube ads.

Google’s recently launched Google Ad Library will help you find your competitor’s Youtube Ads.

Let’s explore how to find an ad on Youtube using the Google Ad Library. We’ll also discuss useful tips to help you use those insights to improve your ad campaigns on Google.

What is the Google Ad library?

The Google Ads Library is a platform where advertisers can view all running ads on Google and other Google products such as Youtube. This platform gives you all the ad information, including the format of ads, the location where it is displayed, and the time of the display

How to Find your Competitors’ Ads on Youtube?

First of all, make sure you don’t have an adblocker in your browser.

Follow the below steps to find your competitor’s ads on Youtube.

Start by searching some of your competitor’s name on Google.

Then when you see an ad from them, click on the ‘down arrow’ next to the ad.

Find your Competitors' Ads on Google

Sometimes, if the black down arrow is not available, check for 3 dots next to the ad and click on it.

The following page will pop up.

See more Google Ads by this advertiser to find youtube ads library of your competitor

Click on “See more ads by this advertiser

You’ll then be taken to a page where you can see all the Google search ads your competitors are currently running.

Google / Youtube Ads Library of your competitor

You can filter the ad based on the 3 factors – Time, Location, and Format of ads. Formats include image, text, and video.

Google Ads format. Video format corresponds to Youtube.

If you select “Video”, then you can see any/all YouTube ads that your competitors are running.

Competitors Youtube ads on Youtube Ads library

In this way, you can see the Youtube Ads Library of your competitor. You can click on any of the video to view the Youtube ads of your competitor.

How to use the Youtube Ads Library?

Now that you’ve gotten an idea about how the ad library works, let’s explore in detail how to use this platform for your marketing objectives.

Keep an eye on your competitors

The Youtube Ad library gives you unhindered access to whatever your competitors are doing.

This can form part of your company’s competitive analysis by answering all the key questions you might have about your competitor’s strategy.

Acquiring this data about your competitors helps you understand their best practices as well as their mistakes. And through further analysis, you can identify the best strategy to employ for your ad campaigns.

Use filters

Youtube Ads library provides you with multiple filters to sort your ads.

For starters, you can analyze ads based on the date filter. Why does this matter? Because keeping your eye on the date will show you the competitive time frames to avoid when scheduling your campaigns.

For instance, you want to ensure you don’t launch a similar sales campaign while your competitor’s ad is still running. Don’t be surprised if your ad performs poorly when going head-to-head with a direct competitor.

The only exception should be seasonal promotions like New Year, Black Friday, and Halloween. Nevertheless, you should also use these filters to determine the successful strategies you can use for upcoming and ongoing campaigns.

Click on the specific ad you want to analyze

You can just play the ad by clicking on it.

Although this process gives you info about only one ad, you can still use the data to improve your marketing campaign.

Analyze the messaging

After going through technical details like date and format, you need to switch your attention to the ad messaging.

  • How are your competitors selling their products?
  • What is their unique selling point?
  • What delivery tone are they using?

When you pay attention to your competitor’s messaging, you can find inspiration for a far-reaching, coherent marketing campaign.

Check what your competitors are testing

A/B testing is more than just another marketing buzzword that advertisers throw around. If you want to create a successful marketing strategy on Youtube, you must check what works and what doesn’t.

Follow this strategy to find out what your competitors are testing:

  • Filter the ads down to one primary competitor.
  • Check out ads that use the same visuals but different messaging.
  • Check out which ad iteration has better performance and higher spending.

How do these insights make your ads better?

 Now that you know how to use Google Ad library, here are expert tips to help you improve your ads.

Be inspired

When viewing ads, pay extra attention to the visuals to get inspiration. Although keeping an eye on competitors within your niche is a great idea, you can draw inspiration from brands outside your industry.

For example, if you see a creative ad that targets a tangential audience, you can repurpose the idea for your own campaign. That way, you will stand out from other copycats in your niche.

Adopt a different approach

The best way to beat your competition is to stand out from them. Think about it; if you copy your competitors, you will end up with similar results — and you will never outperform them. So, only adopt their strong points for your campaign.

You should also capitalize on their mistakes. For instance, if your competition is not paying attention to a particular demo, this is your chance to swoop in with your products to capture that online market segment.

Create a strong messaging

We already mentioned the importance of analyzing the predominant messaging in successful ad campaigns. But you need to hone the messaging and tone of your ad copy to drive more clicks.

Google’s Ad Library will show you what your competitors are saying in their ads. From there, you can find out what works to help you craft your own unique messaging tailored to your brand’s online persona.

Always ask the following questions:

  • Is the ad copy clear?
  • Is it convincing enough?
  • Will people click on it?
  • Is the tone friendly or formal?

Once you’ve answered these questions, you can create coherent, relevant ad messaging. Make sure the CTAs are clear and relevant. 

Wrapping Up

Keeping an eye on what your competitors are doing is an excellent way to give your business a competitive edge in the Youtube ads space. With the help of the Google Ad Library, you can gather useful information to help you outperform your competitors. Don’t be afraid to be different and reach out to a broader audience outside your niche. 

Author

  • Jasper Reed

    Jasper Reed is the founder of heyhowtodoit.com with 8+ years of experience in Search Engine Optimization.He has researched, tested, and written hundreds of articles ranging from social media platforms to messaging apps. With a passion for technology and a natural aptitude for understanding consumer behavior, Jasper has built a successful career in blogging.He has been quoted and referenced by major publications and media companies.