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How much does TikTok pay you for 1 million views? (2022)

How much does TikTok pay you for 1 million views

When you’re thinking about becoming a TikToker– or trying to figure out how to grow your TikTok account– it’s often difficult to calculate your likely income

Between different monetization strategies and TikTok’s variable ad income, it can be tricky to predict how many views you need to make a living

In this guide, we’ll take a look at a major benchmark: getting one million views on a video. And how much TikTok typically pays you for that milestone. 

There are different factors that affect how much TikTok pays you for 1 million views, like your TikTok account niche and overall viewer engagement. 

In this guide, we will discuss the below contents.

Precondition: You Need to Join the Partner Program

How Much Does Tiktok Pay You for 1 Million Views?

What Factors Influence How Much Tiktok Pays You for 1 Million Views?

The Bottom Line

Estimated sponsorship amount based on follower count

We will explain each of these in detail.

Precondition: You Need to Join the TikTok Creator Fund

There is one basic thing you need to do before you can start getting paid by Tiktok at all. You need to join the Tiktok Creator Fund.

Before going further, you first need to know what is TikTok Creator Fund.

TikTok Creator Fund rewards creators for doing what they do best – making incredible TikTok videos. It’s TikTok’s way of celebrating and supporting creators for their dedication, ingenuity, and spirit.

A number of factors influence how funds are calculated for videos under the program. These elements include video views, video engagement, as well as ensuring the videos adhere to the Community Guidelines and Terms of Service.

Please keep in mind that not all videos on your account are considered as qualifying for the Creator Fund – videos made pre-acceptance are not considered, nor are Livestreams, Duets, or Stitches.

Who is eligible for Creator Fund?

Creators who meet the following criteria are eligible to apply to the Creator Fund.

  • Are based in the US, UK, France, Germany, Spain, or Italy.
  • Are at least 18 years old
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the last 30 days
  • Have an account that fits with our TikTok Monetization Policies, Community Guidelines, and terms of service.

Otherwise, you won’t earn a cent, even if one of your videos goes viral and gets several million views. 

How Much Does Tiktok Pay You for 1 Million Views?

When projecting your Tiktok revenue, it’s best to focus on CPM.

CPM stands for Cost Per Mille (“mille” is just Latin for one thousand). It tells you how much money Tiktok pays for every 1,000 views.

For every 1,000 views, the Creators Fund pays between 2 and 4 cents. Therefore, creators that reach 1 million views can expect to earn $20 to $40.

So, the Creators Fund will pay between $200 and $400 for a well-liked video with 10 million views.

What Factors Influence How Much TikTok Pays You for 1 Million Views?

In general, there are four main factors that determine how much TikTok pays you for 1 million views:

  • Your niche
  • Your audience
  • Your geographic location, and
  • Length of your videos. 

In addition to it, the following factors also affect TikTok’s payment to you.

  • One of the most important factors is the number of views your video gets.
  • The country or region you live in. For example, you can make more money from 1 million views in the US than from the same number of views in India.
  • The number of followers and whether yours is a verified account, etc.

Note: You can also make money from sponsored posts as you may charge according to your followers for a sponsored TikTok post. That payment is not covered in this guide.

🎯 Your Niche

To begin with, your average ad income will depend partly on what your niche is

For example, ad rates for accounts that cover financial topics and entrepreneurship are higher than for channels that focus on fashion or cooking. 

The reasons for this are fairly straightforward. Finance-related niches have much higher revenue potential for sponsors. And that makes them happy to pay more in TikTok’s auction-based ad allotment system.

📊 Your Audience Demographics

Another factor that determines how much money you’ll make from 1,000,000 views is the demographics of your audience. 

Consequently, an audience with more disposable income whose spending habits and general interests in high-potential niches are evident from their search and watch history will earn you more per million views. 

📍 Location

A third factor to consider when calculating your income is geography. You need to factor in your own geographic location, the language of your videos, and your target audience’s geographic location. 

TikTok got its start in China but since then has spread around the world and here is what TikTok’s audiences percentage of the total population looks like for various regions.

In countries like Saudi Arabia and Kuwait, more than 70% of their population aged 18 or older is on TikTok, which translates to Saudi Arabia having about 20 million using the platform.

In the US, around 46% of the population over 18 is on TikTok, which translates to 121 million Americans age 18 or older uploading and watching videos shot by others on TikTok.

TikTok audiences reach rate ranking, by geography

Country or territoryReach vs. population 18+ in %Reach age 18+, in millions
Saudi Arabia78.319.8

Source: Hootsuite

One strategy is for Tiktokers in low-income countries among this country to produce content targeted at local audiences in high-income countries. 

⏳ Video Length

Finally, another factor that influences how much 1 million views will earn you is the length of your video.  

Create a short quality video that should convey your point in 15 seconds and most probably users will watch the whole video.

The Bottom Line

Overall, predicting how much Tiktok pays you for 1,000,000 views is tricky. There’s some major variation depending on your geographic location, audience demographics, video length, and overall niche.  

On average, though, you can expect to earn around $20 to $40 for a million views on original content, though the number can be significantly larger in high-income countries and niches such as finance and entrepreneurship. 

At the end of the day, these insights can give aspiring Tiktokers valuable information – about how to choose their niche and how to structure their content for maximum revenue potential. 

Estimated sponsorship amount based on follower count

Tiktok has huge potential for influencer marketing. The Tiktok Creator Fund pays in the ways mentioned above.

Additionally, if you got any sponsorship, ads, etc. you will be paid based on the number of followers in your account.

Based on the number of followers, you can earn the following sponsorship amount.

#Number of Followers#Estimated Sponsorship Amount
Nano-influencers: 1,000 – 10,000 followers$5 – $25
Micro-influencers: 10,000 – 50,000 followers$25 – $250
Mid-tier influencers: 50,000 – 500,000 followers$250 – $2.5k
Macro influencers: 500,000 – 1 million followers$2.5k – $5k
Mega influencers: 1 million – 5 million followers$5k – $25k
Celebrity influencers: Over 5 million followersOver $25k


How does TikTok count as a view?

According to TikTok, it takes at least three seconds to watch a video. This differs from other social media sites like YouTube, which begin counting views as soon as a video starts playing. According to TikTok representatives, this method of counting views ensures that viewers only watch videos they are interested in.

How many views does it take to Go Viral on TikTok?

On TikTok, a video needs around 1 million views to become viral. That may seem like a large number of users, but with the right plan and a little luck, it’s achievable. You can take steps to boost your chances of going viral, such as creating original material, utilizing trending hashtags, or using the well-liked/popular TikTok video maker.

Wrapping Up

In this guide, we have looked at how much TikTok pays you for 1 million views.

Hope you get an idea about how much does TikTok pays you for 1 million views.

Kindly let us know if you have any queries.


  • Jasper Reed

    Jasper Reed is the founder of heyhowtodoit.com, with 8+ years of experience in Search Engine Optimization. He has researched, tested, and written hundreds of articles ranging from social media platforms to messaging apps. With a passion for technology and a natural aptitude for understanding consumer behavior, Jasper has built a successful career in blogging. He has been quoted and referenced by major publications and media companies.