Home » Marketing » How to make Landing page, Source Medium report on GA4? (2023)

How to make Landing page, Source Medium report on GA4? (2023)

We know that you don’t want to move from Universal Analytics (UA) to GA4. But Google is planning to retire UA shortly. So, you have no option but to move to GA4.

But don’t worry. We have got you covered.

This guide is developed to help you find the most commonly accessed reports in Universal Analytics. We will show you how to access these reports in GA4 as well.

If you are short of time, you can refer this infographic.

Ga4 guide infographics

If you want a detailed breakdown, read along.

Following are some of the topics we will cover in this guide.

How to find pageviews in GA4?

Where did my traffic come from?

How to view the source/medium report on GA4?

How to make landing page report in GA4?

How to find sessions on GA4?

We will discuss each of these in detail below.

How to find pageviews in GA4?

Follow the below steps to find pageviews in GA4.

Open GA4.

Click on Reports.

find page views on GA4

Click on Engagement inside the Life cycle tab.

Get page views on GA4

Click on “Pages and screens“.

Scroll down.

Now you can see the table with pages and corresponding page views.

Page views on GA4

Where did my traffic come from?

In Universal Analytics, you’re very used to going to the source/medium, campaign, or channel grouping report to find answers to questions like “where did my traffic come from” or “what site referred to me”.

You can do this in GA4 too.

GA4 has 2 types of Acquisition reports.

1. User Acquisition: User acquisition is the campaign / source / medium/ channel of the first time that User (or cookie) has visited your site.

2. Traffic Acquisition: Traffic Acquisition report is the campaign / source / medium/channel for the session.

We will now show you how to access these reports.

Open GA4

Click on Reports.

Click on Acquisition.

GA4 where did traffic to my website come from

Click on User Acquisition to view the user acquisition report as shown below.

user acquisition ga4

Click on Traffic Acquisition to view the traffic acquisition report as shown below.

Traffic acquisition GA4

How to view the source/medium report on GA4?

Once you have reached the traffic acquisition report page, you can see that the report defaults to the Default Channel Grouping view of data. You can change this by changing the dimensions.

If you want to create the “source/medium” report from UA, it’s easy. Change the primary dimension to “source” and add a secondary dimension of “medium”.

We will now show you how to do this.

Open GA4

Click on Reports.

Click on Acquisition.

Click on Traffic acquisition

Click on the “Session default channel grouping” and change it to “Session source“.

session source report on GA4

Click on +

Click on Session Acquisition.

session medium report on GA4

Select Session medium.

Now you can see the Source/Medium report on GA4.

session source medium report on GA4

You can further narrow down the result by using filter box. For example, here we have filtered for “organic” results.

organic source medium ga4

How to make landing page report in GA4?

Follow the below steps to make a landing page report in GA4.

Open GA4.

Click on Reports.

Click on Engagement.

Click on “Pages and screens“.

landing page report creation GA4

Click on customize icon (pencil like) on the top right corner.

Click on Dimensions.

dimension landing page GA4

Click on Add dimension.

Scroll down the list until you find “Landing Page” and select it.

Click the 3 vertical dots on the right-hand side of the “Landing Page” dimension name from the list of included dimensions.

landing page report creation GA4

Select “Set as default”.

Click on Apply button in the bottom right corner.

Click on Save.

Click on “Save as a new report“.

create landing page report GA4

Next, you’ll need to add the report to a collection.

Go to the Library section. You’ll find this icon in the “Reports” section of GA4 at the very bottom of the left-hand navigation bar.

Landing page add to library GA4

Choose which collection to add this new report to.

It likely makes the most sense to add it to the “Life cycle” collection, into the “Engagement” topic, right next to the “Pages and Screens” report.

Click “Edit collection” for where you want to put it.

Add landing page report creation GA4 to Engagement

Scroll to the bottom of the list of reports on the right to find your new Landing Page report, and then drag and drop it into the topic section you want on the left column.

landing page report GA4 added to Engagement metrics

Click on Save on the bottom of the screen. This time, choose to “Save changes to current collection” choice so that the Landing Pages report is added to your nav collections that are already published/visible.

To see the landing page reports now, follow the below steps.

Open GA4.

Click on Reports.

Click on Engagement.

Click on Landing Page.

Scroll down. Now you can see the landing page report on GA4.

Landing page report on GA4

You can find the source and medium for each of the landing page by clicking on the “+” icon.

Select Session Acquisition.

landing page report GA4 with source/medium

Select Session source/medium.

Now you can get the Landing page report by session source/medium

Landing page report with source and medium on GA4

How to find sessions on GA4?

Follow the below steps to find sessions on GA4.

Open GA4

Click on Reports.

Click on Engagement.

find sessions on GA4

Click on Events

Click on session_start

Now you can see the sessions on GA4.

Wrapping Up

Hope you get a basic idea about how to start using GA4. This is a work-in-progress guide and we will keep on adding many more functions of GA4 in the future

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